See the new sign on Greenwood Cigar and Variety.
Just noticed this today – a new sign announcing the corner of Greenwood and Queen. Click on the photo above for a close-up view.
This is not at all how this neighbourhood was described when I moved here in the 1980s.
At that time, Now magazine called it “a bleak urban zone.”
Toronto Life sneered: “a nothing neighbourhood.”
Oh, if they could only see us now.
This story by Gene Domagala in the June 27 Beach Metro News is a good read:
Queen Street East is the heart of the Beach
“Historically, we will start Queen Street where in my humble opinion the ‘Beach’ began – that is, at the Ashbridge Estate. The Ashbridge family came from the U.S. after its war of Independence and settled on a few hundred acres of land in the present East End of Toronto. The family was headed by the matriarch, Sarah Ashbridge, and her family in 1793. The family was one of the original pioneers. Their homestead was near the present-day location of 1444 Queen St. E., and this is where I would place the beginning of the Beach. The Ashbridge estate, overlapped with present streets, went from Greenwood to Coxwell Avenue.”